Dan is the co-founder and CEO of FleekDash. He has spent years building for WordPress — first as a developer shipping client sites, now leading the product that rethinks what the WordPress admin can feel like.
His writing covers product direction, the WordPress ecosystem, and the technical decisions behind FleekDash: why the admin needed a ground-up redesign, how the hybrid React + iframe architecture keeps plugin compatibility intact, and where the product is heading next. When he writes about features, it is usually because he was in the room (or the code) when they were built.
