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White-label admin

1

Give your clients a dashboard that looks like your agency

When you hand off a WordPress site to a client, the last thing you want is a generic admin that screams “someone else built this.” With FleekDash you can white-label the entire admin: your client sees their logo, their colors, a login page that matches their brand, and a dashboard and menu shaped for how they work. They never have to see “WordPress” or your agency name unless you choose to show it.

This guide walks you through a repeatable setup so every client site feels like their product, not a template.

What you'll achieve

By the end you will have:

  • Branded admin – Client logo, brand name, and a cohesive color palette (Theme & Brand Manager, Appearance).

  • Custom login experience – Optional custom login page and session behavior (Settings → Login).

  • Focused sidebar and dashboard – Menu and widgets that match what the client actually uses (Menu Builder, Dashboard).

  • Appropriate roles – A client-facing role with the right permissions (User & Role Manager).

  • Optional polish – Notifications and a short handover checklist.

You can reuse this flow for every new client.

Who this is for

  • Agencies handing off sites to clients.

  • Freelancers who want clients to feel the admin is “theirs.”

  • Product teams offering WordPress as a white-label platform.

Prerequisites

  • FleekDash installed and active on a WordPress site.

  • Admin access (you can change themes, settings, and users).

  • Your client’s logo and brand name (and optional hex colors).

Concepts in this guide

  1. Branding the shell – Logo, name, and colors so the admin looks like the client.

  2. Login and first impression – Custom login page and behavior.

  3. Sidebar and dashboard – What appears in the menu and on the dashboard.

  4. Roles and permissions – Limiting what the client can see and do.

  5. Handover checklist – A quick list to run through before go-live.

Ready? Go to Step 2 to apply the client’s brand to the admin.