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KPI cards (summary metrics)

Four key metrics in one row

Below the header, four KPI cards summarize the main metrics for the selected period. Each card shows:

  • A value (e.g. unique visitors count, page views, bounce rate %, average session duration).

  • A change vs. previous period (e.g. +12% or -3%) with a positive/negative style so you see at a glance if the metric improved or worsened.

  • A mini line chart (sparkline) for the same metric over the selected range.

  • Subtitle (e.g. "Unique Visitors", "Page Views", "Bounce Rate", "Avg. Session").

The four default KPIs:

  1. Unique Visitors: Count of unique visitors; change % vs. previous period.

  2. Page Views: Total page views; change % vs. previous period.

  3. Bounce Rate: Bounce rate as a percentage; for bounce rate, a decrease is usually good, so the "positive/negative" styling may be inverted (e.g. negative change = green).

  4. Avg. Session: Average session duration, formatted (e.g. "2m", "45s"); change % vs. previous period.

When Live is enabled:

  • An Active Now (or "Active visitors") KPI card appears (e.g. as the first card). It shows how many visitors are currently on the site and refreshes automatically (e.g. every 10 seconds). No sparkline or period comparison. Just the current count and a short description like "Visitors currently on site".

Loading and errors: While data is loading, the KPI area shows skeleton placeholders. On error, an error message is shown so you know the request failed.

See the four key metrics and "who's on now" in one row without opening multiple reports.

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In practice

Analytics Dashboard — four summary cards with sparklines and change vs. previous period. On this page, Four key metrics in one row is covered in detail: what it looks like in the admin, the exact controls it exposes, and how it behaves when you use it day to day. Because four key metrics in one row is part of Analytics Dashboard — KPI cards, time-series charts, and live indicators for routine site-health checks without a separate analytics plugin — the settings you touch here interact with the rest of the feature; when in doubt, open the feature overview and follow the docs in order.

See also

Need a hand? Contact support or head back to the Analytics Dashboard guide.

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