Track external sales and conversions as Growth events

1. Open Dashboard (#/dashboard) and click the Growth Score card to open the Growth Score sheet.

2. In Events Configuration, click Add Event (or the equivalent to create a new event).

3. Set:

   • Event type: Custom

   • Event name: e.g. External Sale or Shopify Order or Newsletter Signup

   • Description: e.g. Sales from Shopify (or any external platform)

   • Points per event: e.g. 10 (each sale/conversion adds 10 points to your score)

   • Tracking method: Advanced use (we will use the API; the snippet is optional for JS on your own site)

   • Active: On

4. Save the event. Note the event ID (you will need it for the API). If the UI does not show it, get it in Step 3.

In Step 3 we will get the event ID and send events from your external platform.